Freight and logistics industry blog
These 7 facts are an eye-opener to the multi £billion road freight and haulage industry and its interaction with business and consumers.
It all seemed so different just a year ago. Thanks to the continued reduction in the cost of crude oil, fuel prices had fallen steadily since the third quarter of 2015. The outlook for 2016 was even rosier, with Standard Chartered analysts forecasting that crude could dip as low as $10 per barrel.
Try to explain to someone who’s outside of the industry what a transport manager does, and it can sound like you’re describing a dozen different jobs. Essential to the financial realisation, future plans, and health and safety of a logistics operation, it’s a role that requires the ultimate all-rounder.
For a dedicated event professional, bringing a brand to life should be a genuine thrill. Even more so when that leads to increased sales, social media engagement and web traffic because of it. Because those are signs of a successful experiential marketing campaign.
Need extra manpower for your experiential event? Here’s how to choose the right logistics partner for the job
Let’s start with what every event planner already knows about experiential marketing: budgets, demands, and expectations are all at a record high (Much like the more athletic participants at this inspired piece of interactivity.)
Fact packed Infographic on the benefits of Experiential Marketing