Why do businesses love experiential marketing – Infographic

Experiential Marketing Logistics

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Event planners: don’t overlook these common experiential pitfalls

For a dedicated event professional, bringing a brand to life should be a genuine thrill. Even more so when that leads to increased sales, social media engagement and web traffic because of it. Because those are signs of a successful experiential marketing campaign.

Cut costs, not quality: how event professionals get more for less

Cut costs, not quality: how event professionals get more for less   It’s an often-quoted, though never-proven stat that men think about sex every seven seconds. True or not, it pales in comparison to how often event professionals think about their current budget....