Carriers Join the Digital Fray

Sometimes change happens gradually, with scattered milestones that only stand out when observed in retrospect. But sometimes, we encounter a milestone so significant, it stands out immediately.
And today, I’m excited to share one of those milestones.
We’re experiencing online marketplaces evolve faster than ever before.  Last month, Apple announced it will begin selling direct to consumers on Amazon’s marketplace – a big step toward improved customer service (especially since Apple customers buying on Amazon benefit from free two-day shipping with Amazon Prime and never before seen discounts in the form of Amazon gift cards).  Apple’s move follows another super brand’s (Nike) decision to sell direct to consumers on the e-commerce giant back in June.

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